Tuesday, June 27, 2023 / by Blair Hayes
If you have made it through steps 1 and 2 of the home-selling process (hiring a real estate agent and deep cleaning/de-cluttering/de-personalizing your home), it is now time to get ready to showcase your home and get pictures of it!
Pictures are very crucial to the home-selling process as 97% of people begin their home-buying journey online.* Thus, the photos of your home are most often the very first impression someone has of it. As you have probably heard before, first impressions are so important, and there is no exception to the rule when selling your home.
That is why it is imperative to have gotten through steps 1 and 2 so that you may have a clean and de-cluttered home that is photo-ready. Hiring a real estate photographer will ensure your photos are level and not lopsided or uneven, thoughtfully-shot (no bad angles), edited to pull the best light and clearest picture and much more.
The pictures are supposed to be an invitation to any potential buyer to come and see the home for themself in person, so this step can absolutely never be underestimated. Your Realtor should consult with you about real estate photographers and may even take care of hiring them for you in the event you do not already know someone you would like to do it.
As photography often needs to be scheduled well in advance (especially during a busy season), be sure you and your Realtor have decided upon a timeline that you can stick with so that your home is cleaned and ready for pictures for when your appointment time arrives.
Written by Blair Hayes, REALTOR®
Source: National Association of REALTORS® statistic: https://www.nar.realtor/research-and-statistics/research-reports/real-estate-in-a-digital-age.